About Luis Octavio Gómez Enríquez — Creative Lead
I'm Luis, a mexican designer.
I was DINN's founding designer — the fintech app of Actinver, a Mexican investment bank. After six years helping the business grow through design, the bank invited me to lead its brand and part of its digital products nationwide.
Across this work I move between brand identity and product design through systematic creative thinking.
None of it is solo: I lead multidisciplinary teams and work closely with external agencies and cross-functional stakeholders.
Before that experience, I worked at tech agencies while building my own startup projects, where I learned a lot about entrepreneurship and how to build something out of whatever you have and use design so people understand and trust your idea.
I want to keep building projects that people can trust.
Experience
Education
BA Digital Art & Animation
Tecnológico de Monterrey · Mexico
Audiovisual Communication — Exchange
Universidade da Coruña · Spain
Certifications
Brand Management
Tecnológico de Monterrey (ITESM)
User Experience in Game Design
Epic Games
UX / UI for Video Games
ELVTR
Skills
Product Design
Behavioral UX grounded in research for regulated financial products
Brand Systems
Strategy, identity, and product — built as one system
Creative Direction
Leading cross-functional teams across brand, product, and campaign
Creative Operations
Scaling creative output without scaling headcount
AI Workflow Design
Designing AI-assisted systems for ideation, production, QA, and team-wide adoption
Team Leadership
Building design teams and making them better over time
Tools
Design
Figma · Adobe Creative Suite · Framer / Webflow
Coding
Processing · P5.js · HTML / CSS / JavaScript
3D
Maya · Blender · ZBrush · UMG
Ops & AI
Jira · Airtable · Claude
Designing products, the brand systems around them, and the operations behind both.
