If my work were a game, it wouldn’t be about winning. It would be about the process. About the people you play with. About having fun. Winning is just a consequence.
I’m interested in what happens before things become visible — when research and conceptualización take place.
Over the last decade and across fintech, banking, and other IT sectors, I approach product and brand strategy through structured and fun exploration.
Years of experience
10+
Designers guided
15+
Creative exhibitions
8+
Skills