Product experiences
Creative ops
Brand systems
Brand and product designer with 8+ years working with fintech and high-growth tech.
Product experiences
Brand systems
Creative ops
Brand and product designer with 8+ years working with fintech and high-growth tech.
Selected Projects
(6+)
0 → 500K+ users
Brand · Product · Strategy
Building Fintech From Zero
+9pts awareness
Brand Systems · Creative Direction
National Bank Brand
92% perceived security
Brand Systems · Product Design
From Rebrand to Product System
+60% output
AI · Creative Operations
AI-First Creative Production
–25% fund concentration
Product Design · Behavioral UX
Designing for Financial Behavior
Concept → in-engine
Game UX/UI · In-Engine Prototype
Elden Ring: Character Creation
And beyond
Designing for brands, products, and the operations behind both.