Luis
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Luis Octavio Gómez

Products that people can trust

Product & Brand Designer8+ years building and refining digital products, and the brand systems that keep them coherent.

Some selected work

2019 – 2021 · Founding Designer

Building Fintech From Zero

I owned the full brand identity and designed the product's early versions — every release and iteration through its first two years.

Users, from zero to

500K+

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2022 · Design Lead

From Rebrand to Product System

I led the rebrand, defined the new visual system, and coordinated implementation across every channel the product had.

Users perceived more security

92%

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2024 · Lead Product Designer

Designing for Financial Behavior

I led UX across all flows, ran the user testing sessions, and owned the development handoff.

Users learned to diversify, assets in the conservative fund

–25%

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2025 – 2026 · Brand Lead

Investment Bank Rebrand

I led creative direction and the full national rollout, across a 12-person in-house creative team, external agencies, and executive stakeholders.

Aided awareness

+9 pts

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2025 – 2026 · Brand Lead

AI-First Creative Production

I designed and implemented an AI-assisted creative workflow that increased output and made the team's work visible across the company.

Delivery time for creative assets

–80%

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Hi,
I'm Luis

I'm Luis Octavio, a Mexican product and brand designer. I've spent 8 years in banking and fintech, building products and brands that people can trust, and leading a creative team while still designing myself.

Outside work I paint and create digital art with code. I'm always building some side project around art, games and technology.

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Luis Octavio

From the people I built with

Jesús Padilla

He owned the full brand stack from scratch — and shipped it at corporate speed.

A designer who can own the full creative stack (UX/UI, content, AI-powered tools) while leading teams and driving execution. Strategic, self-sufficient, and delivers high-impact work without handholding.

Jesús Padilla

CMO Actinver · Ex-PayPal

Diego González Montesinos

Luis built the design behind half a million investment accounts.

It would be a mistake to call him a "designer" — he's a strategic mind with real accountability who generates results through design, and adds value to any team.

Diego González Montesinos

Director of New Business, Actinver · DINN Founder

Beatriz Oechler

Luis is creative, innovative, and strategic — always with real impact.

He has a particular talent for communicating ideas and emotions through design. He is someone genuinely committed to every project, who consistently brings solutions and elevates everything he is part of.

Beatriz Oechler

Head of DINN