Available for work

Creative Human · Mexico City · Open to Relocate

Building brand systemsand product experiences.

8+ years at the intersection of brand identity, product design, and creative ops — for fintech and high-growth tech.

Brand Identity·Design Systems·Product Design·Creative Direction·UX Strategy·Creative Operations·AI Workflows·Team Leadership

Selected Work — 6 Case Studies

Brand + Product + Strategy

Building Fintech From Zero

DINN

Led the design and launch of a fintech platform from the ground up — from 205 users to 250K+.

250K+Users

View case study→

Brand + Product + Strategy

Building Fintech From Zero

DINN

Led the design and launch of a fintech platform from the ground up — from 205 users to 250K+.

250K+Users

View case study→

Brand Systems · Creative Direction

National Bank Rebrand

Actinver

A full national rebrand for one of Mexico's leading investment banks — identity, system, rollout.

+9ptsAided awareness

View case study→

Brand Systems · Creative Direction

National Bank Rebrand

Actinver

A full national rebrand for one of Mexico's leading investment banks — identity, system, rollout.

+9ptsAided awareness

View case study→

Brand Systems · Product Design

Rebrand Into a Product System

DINN

Transformed a brand refresh into a full product design system adopted across every touchpoint.

92%Perceived more security

View case study→

Brand Systems · Product Design

Rebrand Into a Product System

DINN

Transformed a brand refresh into a full product design system adopted across every touchpoint.

92%Perceived more security

View case study→

Creative Operations

Scaling Creative Production with AI

Actinver

Built AI-powered production workflows that increased team output capacity by 60% without new hires.

+60%Output capacity

2–4 daysFaster delivery

View case study→

Creative Operations

Scaling Creative Production with AI

Actinver

Built AI-powered production workflows that increased team output capacity by 60% without new hires.

+60%Output capacity

2–4 daysFaster delivery

View case study→

Product Design · UX Strategy

Guided Investment Learning Path

DINN

Redesigned the dashboard experience to guide first-time investors through their investment journey.

15User sessions tested

View case study→

Product Design · UX Strategy

Guided Investment Learning Path

DINN

Redesigned the dashboard experience to guide first-time investors through their investment journey.

15User sessions tested

View case study→

Product & Creative Direction

Unified Onboarding Acquisition

Actinver

Consolidated ~10 disconnected entry points into one behavior-driven onboarding flow, and led the full-funnel campaign that fed it.

~10 → 1Behavior-driven flow

View case study→

Product & Creative Direction

Unified Onboarding Acquisition

Actinver

Consolidated ~10 disconnected entry points into one behavior-driven onboarding flow, and led the full-funnel campaign that fed it.

~10 → 1Behavior-driven flow

View case study→

Creative Exploration

Game UI

Elden Ring — Character Creation Redesign

Game UI · Motion

Radial Menu — Game Concept

Game UI · Motion

Mobile Game — Game Concept

See the Full Creative Explorations

UI explorations, motion experiments, game interfaces — work made for the love of making… and games.

View all pieces→

Good work needs a clear concept, a solid system, and someone who can lead both.

Mexico City · Open to Remote or Relocate

Looking for opportunities in tech, fintech, or gaming — companies building something that matters for a better humanity.

Book a 15 Min Call