Creative Lead · Mexico City · Open to Relocate

Building brand systemsand product experiences.

8+ years in brand identity, product design, and creative ops in fintech and banking, tech, and gaming.

Brand Systems · Product Design · Creative Operations + AI · Creative Direction

Selected Work — 6 Case Studies

Building Fintech From Zero

AI-First Creative Production

National Bank Brand Architecture

From Rebrand to Product System

Designing for Financial Behavior

Unified Digital Onboarding

01 · Brand + Product + Strategy

Building Fintech From Zero

Led design and launch of a fintech app from zero to 250K+ users.

250K+Users

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02 · Creative Operations

AI-First Creative Production

Built AI-powered production workflows that increased team output capacity by 60% without new hires.

+60%Output capacity

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03 · Brand Systems · Creative Direction

National Bank Brand Architecture

Full national rebrand for Actinver — identity, system, rollout.

+9ptsAided awareness

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04 · Brand Systems · Product Design

From Rebrand to Product System

Turned a brand refresh into a product design system — tested with 100 users before a single screen shipped.

92%Perceived more security

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05 · Product Design · UX Strategy

Designing for Financial Behavior

Redesigned the investment experience so users would actually diversify — not just park money in one safest fund.

–25%Conservative concentration

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06 · Product & Creative Direction

Unified Digital Onboarding

Consolidated ~10 disconnected entry points into one behavior-driven onboarding flow.

~10 → 1Behavior-driven flow

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Creative Exploration

Game UI

Project

Elden Ring — Character Creation Redesign

Game UI · Motion

Radial Menu — Game Concept

Game UI · Motion

Mobile Game — Game Concept

Creative Explorations

UI explorations, motion experiments, game interfaces — work made for the love of making… and games.

View all pieces→

I design systems that work — brand, product, and the operations behind both.

Mexico City · Open to Remote or Relocate

Looking for opportunities in tech, gaming, or creative companies — hybrid or remote, building products people actually use.

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