Product experiences
Creative ops
Brand systems
Brand and product designer with 10 years working with fintech and high-growth tech.
Product experiences
Brand systems
Creative ops
Brand and product designer with 10 years working with fintech and high-growth tech.
Selected Projects
(5+)
Brand · Product · Strategy
0 → 500K+ users
Building Fintech From Zero
Brand · Product · Strategy
Brand Systems · Creative Direction
+9pts awareness
National Bank Brand
Brand Systems · Creative Direction
Brand Systems · Product Design
92% perceived security
From Rebrand to Product System
Brand Systems · Product Design
AI · Creative Operations
+60% output
AI-First Creative Production
AI · Creative Operations
Game UX/UI · In-Engine Prototype
Concept → in-engine
Elden Ring: Character Creation
Game UX/UI · In-Engine Prototype
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Designing for brands, products, and the operations behind both.