¡HOLA!

I'm Luis and before DINN & Actinver, I worked at tech agencies, and during that time I also built my own startup projects — an entrepreneur creative community that we turned into a platform and reached around a thousand users, a couple of app solutions that won hackathons, and an IT services agency. They didn't turn out so profitable, but I learned a lot about tech entrepreneurship in the process. That experience is what made Actinver invite me to build DINN.

I had the honor of being DINN's founding designer, and the impact my work had outside and inside Actinver opened many doors — all the way to leading Actinver's brand identity. Across this work I move between brand identity and product design, through systematic creative thinking and grounded experimentation, always aligned to brand strategy where every touchpoint is cohesive and does its job. I'm also experienced coordinating distributed teams, external agencies, and cross-functional stakeholders.

As a human, I'm obsessed with digital art and creative coding. Art is my passion and it feeds my design process a lot. I'm also a board game collector, and currently I'm designing two board games of my own. I think a lot about gaming as a concept to keep people motivated to learn and actually use a product or a service.