Luis Octavio
CV ↓

Exploration
within structure

I've taken a fintech app from zero to 500K users, led a national bank rebrand with measurable impact, and built AI-powered production systems that increased team output by 60% — without adding headcount.

I also use AI day to day. What interests me about it is what a team can actually reach when their capacity gets optimized and multiplied.

Experienced coordinating distributed teams, external agencies, and cross-functional stakeholders.

8+

Years of practice

10+

Designers led

6+

Creative exhibitions

Currently

Using AI across almost every part of my creative process — ideation, iteration, production, QA. As a system that makes the work better and faster at the same time. Also figuring out how to bring that into the team: sharing workflows, building tools, making AI something the whole organization can actually use.

Experience

Brand Lead

Actinver — Banking & Investments

Mexico City

Jan 2025 – Present

01Defined the visual language, motion principles, and brand governance for a national investment bank's rebrand. Confirmed by Nielsen Brand Health Study: +9pts aided awareness, and +15% engagement with women-led creatives.
02Built and led a multidisciplinary creative team (10+), aligning with Growth, CRM, and Product to connect brand strategy with performance outcomes.
03Designed and implemented a creative operations system on Airtable with AI-assisted QA — intake, prioritization, production, release. Production capacity +60%, delivery time cut by 3–4 days (ops system), then optimized to same-day in 2026 with an AI-powered creative platform — without adding headcount.
04Produced press-ready files for print collateral — brochures, flyers, DOOH/OOH, event materials — managing vendor specs, bleed/trim, and production handoff.
05Led creative direction and production of audiovisual content for email and digital campaigns, coordinating external agencies and aligning with CRM and Growth teams.

Design Lead

Progressed from Product & Visual Designer → Brand Lead → Design Lead

DINN — Fintech

Mexico City

Oct 2018 – Dec 2024

01Founding design leader. Built DINN's brand identity, visual system, and first product experiences from zero.
02Scaled the platform from 0 to 500K+ clients within the first two years, through cohesive UX, brand storytelling, and behavioral design.
03Directed a full-scale rebrand after brand audits: 92% perceived increase in security, 88% increase in trust.
04Embedded WCAG/ADA accessibility across the mobile app and digital product — accessibility lived inside the design system from the ground up.
05Oversaw packaging design and print production for the DINN debit card, from structural specs and material finishes to press-ready artwork and vendor coordination.
06Built and scaled a multidisciplinary creative team across UX, motion, illustration, and content.
07Introduced AI-assisted workflows for creative production and campaign iteration — directly supporting product adoption and retention.
08Built and presented strategic pitches to Actinver's C-Level leadership for new DINN and Actinver initiatives, creating the narrative, designing the decks, and translating product, brand, and business goals into a single story.

Product Designer

Sngular — IT Services

Mexico City

Mar 2018 – Oct 2018

01Designed and prototyped web and mobile experiences for BBVA and Actinver, covering user journeys, wireframes, and hi-fidelity UIs.
02Produced motion specifications and microinteraction storyboards that improved interface clarity and user task completion by an estimated 5–10% in usability testing.
03Contributed to design system foundations adopted across multiple client projects.

Brand & UI Designer

MENT — IT Services

Mexico City

Aug 2017 – Apr 2018

01Created wireframes, hi-fi mockups, and prototypes for SaaS digital platforms; also responsible for branding and design system work.
02Produced branding and animation assets for launches — logos, style tiles, short motion clips.
03Shipped responsive UI for web and iOS/Android, including iconography and microinteractions.
04Contributed to a component/style library and developer handoff workflows (Sketch, Adobe CC, InVision).

Education

BA Digital Art & Animation

Tecnológico de Monterrey · Mexico

2011 – 2017

Audiovisual Communication — Exchange

Universidade da Coruña · Spain

2014 – 2015

Certifications

Brand Management

Tecnológico de Monterrey (ITESM)

2025

User Experience in Game Design

Epic Games

Oct 2024

UX / UI for Video Games

ELVTR

Mar 2024

Skills

Brand Systems

Strategy, identity, and product — built as one system

Creative Direction

Leading cross-functional teams across brand, product, and campaign

Product Design

Behavioral UX grounded in research for regulated financial products

Team Leadership

Building design teams and making them better over time

AI Workflow Design

Designing AI-assisted systems for ideation, production, QA, and team-wide adoption

Creative Operations

Scaling creative output without scaling headcount

Tools

Figma·Adobe Creative Suite·Framer / Webflow·Processing·p5.js·HTML / CSS / JavaScript·Maya · 3ds Max · ZBrush·Unreal Engine / Unity·Airtable·Claude·Nanobanana·Adobe Firefly·ChatGPT