Team Player
I firmly believe that collaboration with multidisciplinary teams enhances the success of any endeavor.
Fast Learner
If I need to learn something new, I will dedicate all the time necessary to acquire and apply the required knowledge.
Leadership
Experience and ability to support and positively influence people to improve their skills and reach their best professional and personal versions.
Critical Thinker
The “why am I designing this?” is more important than the “how am I going to design this?”
Expertise through
Experimentation
The fastest way to learn is by doing and experimenting, which allows me to acquire new knowledge & improve skills.
Gaming Enthusiast
Passionate about gamification concept. Whether in video games, board games, or gamifying a product or service to make it “fun.”
Skills
Project Management
Strategy thinking
Brand Strategy
Data-Driven
Team Development
Art & Creative Direction
Empathy & User-Focus
Design Principles & Accessibility
UI Art & UX Design
Main Tools
Figma
Adobe CC
Airtable
Slack
AI Tools
Other Tools
Relevant Work Experience
Lead Brand Manager
Actinver · Investment Bank
Jan 2025 - Present
Manage cross-functional team n full-service audiovisual production, creating omnichannel campaigns, and brandwide visual narratives for digital paid media, DOOH, digital product, and live events. And always with strategic thinking and a focus on brand positioning as a must.
Team & Workflow Management: Guiding a 10+ person coalition of designers, editors, animators, product designers, and content strategists to ship impactful and engaging audiovisual content. With two primary objectives in mind: always on time and quality assurance.
Brand Strategy: Kept a strategic head for everything, making sure all productions and campaigns were cohesive and blasted Actinver’s market position and core identity.
Standardize Audiovisual Production: Built and deployed on top of unified production workflow (via tools such as Airtable, Slack & Adobe) – across briefing, creating, delivering asset and performance feedback & review for paid media, DOOH, product launch, and event related content – ensuring consistent brand look & feel across various business units
Head of Design
DINN by Actinver · Banking Startup
Oct 2018 - Dic 2024
Led end-to-end design of product, features & branding campaings at DINN, encompassing research, UX, UI design, branding, motion graphics, etc, ensuring seamless user experiences for new users.
Starting as a Product Designer I transitioned into a Lead role, spearheading brand enhancement initiatives and providing support & leadership to product design, business & growth teams, with a special focus on audiovisual design supervision.
Conducted user research, design audits, Hi-Fi product prototypes (mobile & web), 3 rebrandings for 2 different Actinver digital products.
Provided design consulting for various Actinver products, besides DINN.
For the last 5 years I built a design team from illustrators, animators & UX/UI designers.
Senior UX & UI Designer
Sngular · IT Services
Mar 2018 - Oct 2018
Focused on crafting intuitive interfaces and enhancing user experiences mainly for banking clients including BBVA and Actinver.
Worked on different web and mobile projects, where I carried out from user research, prototyping and wireframe testing to high-fidelity mockups and animations.
Worked closely with developers, PMs and POs to ensure perfect project execution.
Used Unity for a small AR forniture visualization project and modeling 3D objects in Maya and 3ds Max.
NURE · IT Services
Jan 2017 - Abr 2018
Defined and shaped company identity through comprehensive brand design, followed by hands-on involvement in product design for both mobile and web platforms.
Created websites for various clients using basic HTML and JavaScript.
Improved digital products (UX/UI) for various clients, making user experience and interfaces much more attractive and easier for users through internal and external research.
UX/UI Designer
MENT · IT Services
Nov 2015 - Jan 2017
Designed several user interfaces for responsive websites and mobile apps.
Created low and high fidelity wireframes, UI mockups and animation for different company’s clients.
Made branding & animation projects.
Education
Digital Art and Animation
Tecnológico de Monterrey · Mexico
2011 - 2017
Audiovisual Communication
Universidade da Coruña · Spain
2014 - 2015
2024
2024
Contact
Luis Octavio . 2025