Designing brand systems at scale — aligning strategy, product, and communication across a complex organization.
· 47% brand awareness
· +3pt Top Of Mind
· +15% engagement from creative campaigns
Selected projects
· 0→250K users in the first 2 years
· +25% recurring usage post-rebrand
· AI workflows implemented
Selected projects
creative exploration with porpuse.
about Luis.
Art & design are not improvisation; they are exploration with purpose.
I believe that meaningful design emerges from structured experimentation, guided by clear processes and intentional decisions.
When art and design intersect, they connect the way we see, feel, and experience.
For more than a decade, I’ve explored the intersections of art, design, brand, and product, creating systems where creativity and process coexist.
My work is rooted in research, exploration, and rationale — every visual, interaction, or narrative element must have purpose.
This mindset allows me to translate curiosity into clear, scalable systems — blending design thinking, leadership, and craft to shape brands that evolve with intention.
Alongside brand and product design, I explore digital art, gaming, and creative technology, using play and experimentation as tools for innovation.
Through this mix of design, technology, and emotion, I stay in motion — continuously learning, adapting, and designing experiences that feel human, relevant, and alive.